Brandon is a somewhat small city located in the state of South Dakota. With a population of 11,110 people and two associated neighborhoods, Brandon is the 13th largest community in South Dakota. Brandon has seen a significant amount of newer housing growth in recent years. Quite often, new home construction is the result of new residents moving in who are middle class or wealthier, attracted by jobs, a healthy local economy, or other amenities as they leave nearby or far away areas for greener pastures. This seems to be the case in Brandon, where the median household income is $101,747.00.

Brandon real estate is some of the most expensive in South Dakota, although Brandon house values don't compare to the most expensive real estate in the U.S.

Also of interest is that Brandon has more people living here who work in computers and math than 95% of the places in the US.

A relatively large number of people in Brandon telecommute to their jobs. Overall, about 14.43% of the workforce works from home. While this may seem like a small number, as a fraction of the total workforce it ranks among the highest in the country. These workers are often telecommuters who work in knowledge-based, white-collar professions. For example, Silicon Valley has large numbers of people who telecommute. Other at-home workers may be self-employed people who operate small businesses out of their homes.

Brandon is a good choice for families with children because of several factors. Many other families with children live here, making it a place where both parents and children are more likely to develop social ties with other families. The city’s good public school district and large population of college-educated adults provide an environment conducive to academic success. Many people own their own single-family homes, providing areas for children to play and stability in the community. Finally, Brandon’s overall crime rate is lower than average for the country.

The population of Brandon is very well educated relative to most cities and towns in the nation, where the average community has 21.84% of its adult population holding a 4-year degree or higher: 36.10% of adults in Brandon have a bachelor's degree or even advanced degree.

The per capita income in Brandon in 2022 was $46,599, which is wealthy relative to South Dakota and the nation. This equates to an annual income of $186,396 for a family of four.

The people who call Brandon home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Brandon residents report their race to be White, followed by Black or African-American. Important ancestries of people in Brandon include German, Norwegian, Irish, English, and Dutch.

The most common language spoken in Brandon is English. Other important languages spoken here include Spanish and Scandinavian languages.