Laguna is a very small town located in the state of New Mexico. With a population of 1,282 people and two associated neighborhoods, Laguna is the 102nd largest community in New Mexico. Much of the housing stock in Laguna was built relatively recently. The construction of new real estate can often be taken as an indication that the local Laguna economy is robust, and that jobs or other amenities are attracting an influx of new residents. This seems to be the case in Laguna, where the median household income is .

In addition, Laguna is a college town. There are a lot of students in Laguna attending college, and as a result Laguna provides a number of services, amenities and opportunities geared to the needs and activities of students.

In Laguna, however, the average commute to work is quite long. On average, people spend 32.70 minutes each day getting to work, which is significantly higher than the national average.

Laguna is a very car-oriented town. 100.00% of residents commute to work in a private automobile rather than by other means, such as public transit, bicycling, or walking. This is because Laguna is a small town , and most people who live here have to drive out of town for work, and the town population is not large nor dense enough to support an extensive public transportation system. Laguna has a lot of rural roads, and houses can be far apart. Many residents drive out of town for regular shopping trips as well.

As is often the case in a small town, Laguna doesn't have a public transportation system that people use for their commute.

In terms of college education, the citizens of Laguna rank slightly lower than the national average. 16.01% of adults 25 and older in Laguna have a bachelor's degree or advanced degree, while 21.84% of adults have a 4-year degree or higher in the average American community.

The per capita income in Laguna in 2022 was $25,928, which is middle income relative to New Mexico, and lower middle income relative to the rest of the US. This equates to an annual income of $103,712 for a family of four. However, Laguna contains both very wealthy and poor people as well. Laguna also has one of the higher rates of people living in poverty in the nation, with 35.27% of its population below the federal poverty line.

Laguna is a very ethnically-diverse town. The people who call Laguna home describe themselves as belonging to a variety of racial and ethnic groups. The greatest number of Laguna residents report their race to be Native American, followed by White. Important ancestries of people in Laguna include English, Italian, Yugoslavian, Other West Indian, and West Indian.

The most common language spoken in Laguna is English. Other important languages spoken here include Native American languages and Navajo.